Fourteen years of doing it, most recently in AI, where trust had to be earned first. Good Use Studio is how I do that work now — building my own products, and helping a few teams sharpen theirs.
The name sets the bar: I want what I build to be a good use of the time and attention people give it. Right now that means two consumer AI products in private beta, with real users in them, and advisory work with a few teams. I build everything myself — strategy, design, evaluation, code. If you want to know whether my product sense is real, ask for a demo.
Built Amazon Connect's first AI assistant for contact center managers, a 0-to-1 agentic AI product designed to help leaders understand customer conversations, diagnose operational friction, and identify recommended actions. I also worked on evaluation and observability for AI agents, helping teams measure quality, identify failures, and improve performance in real-world use.
Launched Amazon's first kid-safe generative AI experience, reaching 100K+ monthly active child users. I also filed a patent related to content moderation and safety in children's applications.
Led personalization and discovery initiatives for Amazon Kids that reached 9M+ customers and contributed $100M+ in customer lifetime value.
Worked on identity and payment systems for Prime, operating at the scale of 200M+ Prime members and helping protect account access, payments, and customer trust.
At Deloitte, led data and analytics initiatives across healthcare, finance, and government, helping organizations turn complex information into better decisions and operational outcomes.
Dimple can quickly come up to speed, orient on the most important goals, and drive results in nearly any space. She's not afraid to call out badness, or own failures. Her teams trust her quickly.
If she doesn't know something, she will work tirelessly to find out the answer. She is inherently curious… she asks the right questions and provides strong, effective feedback.
A standout contributor who combines confidence with approachability. Her ability to balance confidence with openness creates an environment of trust in the team.
Honest reflections on building products and raising tiny humans.
I'll help you get to the heart of the problem, make the tradeoffs clear, and set a direction the team can act on.
Sometimes you need a senior perspective on one important decision. Sometimes you need a product leader in the work. We'll determine whether advisory or fractional leadership makes the most sense after we talk.
Talk through the challenge ->I care about building products that are genuinely useful, earn customer trust, and create lasting business value. I know how to get to the heart of the customer problem, make the hard tradeoffs, and set a clear direction for the team.
Good Use Studio is the name I build under — my own products, and advisory work with teams whose problems I find genuinely interesting. It's a studio of one, which means the person you talk to is the person doing the work.
I live in the Seattle area with my husband and two daughters. Being a mom has sharpened how I think about ambition, confidence, and the support systems people need around them to do meaningful work.
If you're working on something where product judgment, customer trust, or leadership clarity matters, I'd be glad to hear from you.
I read every note personally and will get back to you soon. Feel free to connect on LinkedIn in the meantime.